Bachelor of Management Studies (BMS) - Tourism and Hospitality Management of JAIN (Deemed-to-be University) celebrated World Tourism Day 2022 from 15th to 20th September to create awareness among students about the significance of tourism. The event adopted the UNWTO’s theme, Rethinking Tourism, which focused on the growth and development of the tourism industry in a sustainable manner keeping in mind the climate change factors.

Six competitions in the categories of speech, essay, quiz, painting, reels, and photography were held throughout the event. All students at the JAIN Knowledge Campus were eligible to participate in the events. Several student committees were established to plan and oversee the arrangements. An opportunity to learn about the preparation and execution of an event was given to the students. They were given the responsibility of getting sponsors and they managed to rope in sponsorship from Bloggerio, JR Masalas & Spices, British Bakes, Nagercoil & Kanyakumari, and iNurture Education Solutions.

The main event took place on September 28, 2022. Dr. Chandrashekariah, Joint Commissioner of Tourism for the Government of Karnataka, served as the event's chief guest. Ms. Ansuhka Das Gupta, a third-year BMS-IM student, lit the candle and led the prayer song to kick off the occasion. On stage, the chief guest was honoured with a floral bouquet, remembrance, and sapling. Dr. G. Saravana Kumar summarised each competition that took place throughout the event and outlined its relevance. Ms. Moksha gave a mesmerising Bharatanatyam performance, and then Aritra, Anushka, Aditya, and Mathew Sujon Mondal performed as a singing band. This was followed by the International Ramp Walk performed by students of THM from 7 countries, namely Indonesia, Bhutan, Ghana, Nepal, Bangladesh, Zimbabwe, and India. The students walked in their respective countries' traditional attires. Ms. Priyanka Reddy performed a beautiful fusion Kathak dance. The students watched videos about the wildlife and historic sites of Karnataka. Ms. Chhavi Ratawa read a poem she had written about promoting travel and the importance of Indian travel.

The chief guest, Mr. Chandra Shekariah, gave a speech outlining the value of tourism to India and the three Karnataka monuments that are listed as UNESCO World Heritage Sites; Pattadakkal, Hampi, and the Western Ghats. He informed the audience about government subsidies for establishing new resorts and hotels in specific rural and highway locations and advised students that the tourism sector offers excellent entrepreneurial opportunities.

Dr. Rachana Saxena proposed the vote of thanks. The event created good awareness among students regarding the theme of Rethinking Tourism and they did some research on the topic and understood the importance of protecting our environment to avoid climate change and about tourism heritage sites of India and the world.