A Virtual International Conference on Digital Disruption and Business Transformation

Shodha, the student research development cell of JAIN (Deemed-to-be University), School of Commerce, in collaboration with iNurture Education Solution Pvt. Ltd., organized a virtual international conference on Digital Disruption and Business Transformation on March 29, 2022.

The emcee for the event was Professor Gonica Verma and Dr. Megha Garud - Assistant Professor at School of Commerce, introduced the keynote speaker, Mr. Tilak Bannerjee. Mr. Bannerjee is a GBS leader, an author, and advisor on Digital Transformation and Intelligent Automation in Finance. The speaker delivered the keynote address on Digital Disruption in Finance and Humbot Model. During the session, he shared his experience with the practical aspects of transformation in industries. He pointed out that people should be aware of change management practices for better chances at success. He added that the future is inevitable; a humbot workforce. He emphasized that humans must adapt to collaborate with machines for enhanced results.

After a short break, the panel discussion started on Digital Disruption and Business Transformation. Dr. Anni Arnav - Associate Professor at School of Commerce, initiated the panel discussion by shedding some light on digital transformation. The first panelist, Mr. Arul Amudhan Gunalan - Director, Head of Marketing and CX at Skellam AI, Bengaluru, explained the role of digital platforms in managing situations during the pandemic. He pointed out how revenues can be increased and expenses can be decreased through digital platforms. The second panelist, Mr. Ashwini Sahoo, spoke about the conventional media and progression of the underdeveloped countries due to digital transformation. Another panelist, Ms. Ananya Sundar - Digital Intelligence Specialist at Radarr, Bengaluru, provided a perspective related to social media. She mentioned how digital media helped brands and services to grow faster. The moderator Dr. Anni Arnav thanked all the eminent panelists for taking time out from their busy schedules and being part of the discussion.

The afternoon session started with the paper presentation. The session, Track 1 - Economics, was chaired by Professor Manjunath, Assistant Professor at Government First Grade College, Kolar, and coordinated by Dr. Nethravathi, Assistant Professor at School of Commerce. A total of 22 papers were presented. Track 2, focused on HR, International Business, and Information Technology, was chaired by Dr. Seranmadevi, Associate Professor at Christ (Deemed-to-be University), and coordinated by Dr. S. Ramesh, Associate Professor at School of Commerce. A total of 24 papers were received for this track. Track 3 - Marketing, was chaired by Dr. Rupesh Kumar M, Assistant Professor at Christ (Deemed-to-be University), and coordinated by Dr. Muralidhar L.B. A total of 20 papers were received.

The valedictory session followed the announcement of papers and authors that won the Best Paper Award.

• The first position was held by The Progress of Pradhan Mantri Jan Dhan Yojana by Dhanush and Gagana S.
• The second position was a tie between Financial Prudence - Study on the Impact of Family in Applying Financial Judgment on Gen Z by Rachana Venkata Seshadri and Dr. Rachna Saxena and The Impact of COVID-19 Pandemic on the Mental Health of Unemployed Graduates by Jeslin Daniel, Nivedha V, and Harmandeep Singh.