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The BMS International marketing integrated with digital marketing institute Dublin is an innovative flagship course that opens broad career pathways. The course is designed to help develop specialist skills that enable the students to work effectively across global organisations. The course offers the students the opportunity to explore international business in a number of areas.
International marketing refers to marketing and selling products and services abroad. It is also called global marketing. It is a procedure that involves familiarisation with consumers abroad and learning about their culture, language, values, and beliefs to make products and services appealing to them.
International marketing expands business opportunities, increases awareness globally, and brings in revenue. It provides a competitive edge through exposure to advanced technology, skilled human resources, and market intelligence. It also strengthens foreign exchange inflows, stabilises exchange rates and strengthens the economy.
The scope of international marketing includes exporting and importing, contractual manufacturing, licensing and franchising, joint ventures and wholly owned subsidiaries. It also includes market research and product adaptation to cultures and global branding.
International Marketing aims to gain market access, drive sales and revenues and build global brand awareness. Additionally, it also aims to align marketing approaches with different local, cultural and geographic settings.
International Marketing enables firms to access larger markets, diversify revenue streams, and create a global brand while driving a nation towards economic growth.