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The BMS International Business integrated with the Chartered Institute of Marketing course prepares students for an international business career with special skills and knowledge in the areas of international business strategy, management, marketing, human resources, technology and the business processes.
International Business Management is a good course to pursue as it provides a global business perspective. It can be rewarding for students interested in navigating international markets, managing cross-border trade, and working with global corporations, financial institutions, multinational corporations, international trade organisations, and non-profit organisations.
International Business has numerous benefits, including increased revenues, access to new markets and resources, increased brand awareness, and reduced competition. It also results in job creation and innovation.
International Business has a broad scope and covers multiple activities. It involves exporting and importing products and services, franchising and licensing products and brand names, and capital transfer across borders.
Senior management roles like Chief Marketing Officer (CMO) and Chief Executive Officer (CEO) are generally the highest-paid job roles in International Business, along with specialised roles like Global Financial Manager and International Business Development Manager.
International Business addresses global challenges such as regulatory frameworks across countries, sustainability, the impact of Artificial Intelligence (AI), cross-border supply chain disruptions, etc. It focuses on emerging markets, technological developments, and interdependencies across borders to help organisations remain competitive and relevant globally.
The principles of International Business are:
International business involves the exchange of goods, services, and capital across national borders. It involves businesses operating in multiple countries and includes trade, investment, production, and marketing of goods and services.