BMS

International Marketing integrated with Digital Marketing Institute of (Dublin), Ireland


Overview

The BMS International marketing integrated with digital marketing institute Dublin is an innovative flagship course that opens broad career pathways. The course is designed to help develop specialist skills that enable the students to work effectively across global organisations. The course offers the students the opportunity to explore international business in a number of areas.

Curriculum Structure
Semester I
English - I
Language - 1
Basics of Business Accounting
People Management
Digital Marketing & Essentials
Doing Business In India
MMHV - 01
Semester II
English - II
Language - II
Quantitative Methods for Business
Digital Channels & Experience
Fundamentals of Trading In Stock and Currencies
MMHV - 02
Project / Dissertation
Semester III
Branding
Business Ethics & Negotiation Skills
Digital Strategy & Innovation
Environmental Studies
Open Elective - 1
Export Import Policies, Procedures and Documentation
Compensation & Compliance Management / Customer Relationship Management / Innovation & Design Thinking
Semester IV
Financial Management
International B2B Marketing
HR Information System / Consumer Behaviour / Start-up Marketing
Constitutional Values
Managing Digital Platform
Open Elective 2
Project / Dissertation
Semester V
Cost Management
Digital Marketing Professional
Chanakya Neethi / Co-Curricular and Extension Activities
Open Elective 2
Marketing Analytics
International Brand Management
Strategic HR / Brand Management/ Social & Corporate Entrepreneurship
Semester VI
Business Tax
Open Elective 4
Global Sales and Distribution Management
International Advertising
Marketing Analytics / HR Analytics / Business Plans and Lean Start-up Practices
Project / Dissertation
Vocational Courses