Bachelor of Management Studies (BMS) in Branding and Entrepreneurship

Branding and Entrepreneurship

Bachelor of Management Studies in Branding and Entrepreneurship is an innovative, practical and new-age program that helps budding entrepreneurs to understand the concept of branding and explore areas such as consumer behavior, marketing strategies that are in alignment with the global business scenario. PKSBE provides immense and unique methods to make students gain hands-on approach through industry professionals and entrepreneurs.

Semester I
English - I
Fundamentals of Financial Accounting
Management Concepts
Managerial Economics
Humanities (Language 1 - Sanskrit / Hindi / Kannada / Additional English)
Mind Management and Human Values

Semester II
English - II
Advanced Accounting
Marketing Management
Human Resource Management
Humanities (Language 2 – Sanskrit / Hindi / Kannada / Additional English)
Entrepreneurship

Semester III
Business Law
Fundamentals of Management Accounting
Digital Marketing and Essentials
Branding
Quantitative Techniques
Environment Studies

Semester IV
Business Research Methods
Financial Management
ERP
Prototype and Testing
Communicative English

Semester V
Corporate Strategy
Retail and Supply Chain Management
Brand Management
Entrepreneurial Marketing
Building Brands

Semester VI
Operations Management
Strategic Management
International Business Environment
Innovation Management
Mechanics of Business
International Brands and Marketing

Program Highlights

BMS with coaching in Branding and Entrepreneurship builds a strong foundation in Ideation, Brand Promotional Strategies, Market Research and Creative Communication.
Practical exposure through guest talks by industry leaders, faculty experts and professionals who are on the forefront of research in areas of Brand identity, Product or Service Offering, Product Management, Market Research, Website User Experience, Content Publishing, Social Media and
Introducing students to real-life case studies, industry visits and inputs by experts in the field helps students gain hands-on learning and tap remunerative careers.

BMS in International Finance with CGMA certification can land you in leading roles as Brand Managers, Entrepreneurs, Content Strategists, Communications and PR Officer, Designers, Web Developers, Marketing and Advertisement Managers, Market Researchers, Product Development Managers and Promotional Managers and even into Academia.